A group of business leaders joined the panel to share their experience of building customer loyalty and offered guidance on good and best practice, which SMEs could benefit by.
Jurek Sikorski, Executive Director of Henley Centre for Entrepreneurship, Henley Business School chaired the event. The panel consisted of Elizabetta Camilleri, CEO of Shopological, James Malone, VP of Worldwide Sales at Opsview and Sandra Sassow,CEO of SEaB Energy.
‘With competition never being greater than it is today, building customer loyalty is uppermost in the minds of business leaders, as well as sales and marketing professionals. Today’s customers have access to an enormous amount of information about your business and research shows that customers remain with companies who go above and beyond to create an outstanding customer experience. Since studies have shown that it costs between 5-10 times more to acquire a new customer than keep an existing one, outperforming your competition and succeeding in business depends upon having loyal customers. Building loyal customers should be a priority for every business leader.
Building customer loyalty is not easy and companies should not think that just because a customer comes back to buy it has achieved customer loyalty. Ultimately, customer loyalty is a measure of the success in retaining a long term relationship with the customer where the customer recommends the company to others and where the lifetime value of a customer is maximised’.
This was a really interesting, engaging and though-provoking event from the Henley Business School about building customer loyalty from different companies and perspectives. Here are just some of the event photographs:
I photographed the T&L Conference: The Curriculum Framework at the University of Reading on Wednesday 31st January. The keynote presentation was by Professor Tansy Jessop from Southampton Solent University. She talked about the capacity of assessment in transforming student learning and making teaching more exciting and rewarding.
There also were a number of workshops on a range of themes including: assessment and feedback, employability, globalisation, student engagement and inclusivity.
It was really lovely to see lots of familiar faces – many thanks to everyone who so willingly allowed me to photograph them. I think I have captured the spirit of the event with this small group of photographs.
I was back on familiar ground last month photographing post-graduate students at the University of Reading. They were a lovely group of people. Some were very nervous, having never been photographed in a studio by a professional photographer before. Whilst others were much more relaxed. However, I don’t think you will be able to differentiate the two groups from the final images. A lovely and relaxed time was had by all, a great set of images were produced and it was really good to catch-up with colleagues from the University.
Last month I completed the photography of the John Lewis Printing Collection, held at MERL (the Museum of English Rural Life). I began the photography in December 2016 and finished it last month. Twenty thousand individual items mounted onto 1900 display sheets contained within 87 boxes – led to one year of photography.
A small number of items are on display currently at MERL but here is a brief description of the collection.
The collection consists of examples of printing, printing ephemera and advertisements, beginning with leaves from early printed books of the 1470s, through many aspects of decorative and commercial printing, down to specimens of fine printing from private presses and from the Royal College of Art, where both John Lewis and Berthold Wolpe lectured in the 1970s. It is grouped under 80 main headings and many of these are again subdivided. But here are just some of those catalogues.
Royal College of Art: c1950-
Engraved & printed titles & dedications for atlases : c1500-
Royalty : c1800-
Politics : c1800-
War, soldiers : c1800-
Music : c1750-
Soap advertisements : 1880-1910
Not only were the items photographed, they were catalogued and importantly conserved – what a group effort!
I am pleased to announce that Bennetto Photography has a new website design. It’s been an amazing experience to redesign the website myself.
Some Mac testing and a couple of layout suggestions were made by Rachel Warner but everything else was me! Almost two years ago, I would never have been able to think about doing it far less actually undertake it. It just proves that if you really want something (whatever your age or creative abilities) – you can make it happen!
Here is Daisy who is a rescue lurcher and is unbelievably 12 years old. She is getting a white muzzle but is very active for her age. Like most lurchers, she spends most of the day sleeping but when out and about she runs around like there’s no tomorrow.
I photographed her for a Christmas present which was printed and framed for her owner. The owner was delighted – Daisy however hated the camera and initially ran away from me. Luckily, I have known her for many years so managed to settle her down enough to capture this lovely shot.
Photography Review 2017 by Bennetto Photography captures many of the photoshoots from the year including the Cliveden Literary Festival, Vodafone Enterprise Conference, TSBE Electric Vehicle conference, Being Human Festival, Notcutts Annual Conference, portraits, objects, locations and more…
What a brilliantly varied and enjoyable year it has been. I am very grateful to all my clients for inviting me into their world in order for me to digitise it forever. I am very fortunate to have had so many exciting projects, unfortunately not all shoots have been added to the video, sorry if yours didn’t make it into the final cut. It’s not easy cutting down 12 months of work into 3 minutes and 36 seconds!
All photographs and video editing was by Bennetto Photography. Music by bensound.com
The MERL Winter Warmer event was held on Saturday 2nd of December and I was there with my camera to capture everything. There was plenty for everyone to see, hear and do: including the Millers’ Ark Living Nativity scene and petting farm, a Christmas Cracker drop-in craft activity, the MERL players Traditional Christmas show, opportunities to actually handle some MERL objects, a gift wrapping station, the Shepherd’s hut was decorated by the Mewes Knitting group and Christmas music supplied by the Reading Big Band.
They say never work with children and animals – so I had both to contend with. The donkeys, goats, turkeys and pigs were very well behaved. The children… were understandably excited: I was very glad to spend a quiet evening at home afterwards.
Here is an extreme black and white image of one of Reading’s most recognisable buildings. I was in between shoots so took a wander around town and shot this one – Reading Town Hall.
I am always surprised by how we all walk past buildings without noticing them. I was in a building on Friar Street, Reading and looked out onto a lovely scene. It was very modern building against a solid blue sky and the lighting was superb. It couldn’t get my bearings but once outside, I started to pay attention to the lighting and buildings that were around me. I took a number of shots, all in colour and then I converted them into extreme black and white images. The blue areas are almost completely black and this helps to transform the image to another level. One of the most productive 30 minutes of photography that I have ever done.
The Henley Business School welcomed Matt Franklin to deliver the ninth talk in the series, titled ‘Creating opportunity from adversity’. Matt is Managing Director of Roc Technologies, a business process transformation specialist and multi award winner. In April 2017, the Financial Times ranked Roc Technologies 17th in 1,000 fastest growing businesses in Europe.
Matt’s talk covered his role as MD, the inspiration behind Roc Technologies’ growth and the company’s recognition through numerous awards, including winning the most innovative technology company award at Southern Tech 100 Awards in March 2017.
I photographed this event and it was a sober reminder that there are good and bad aspects in business and that failure is often the catalyst to success. Not many people are prepared to talk of the hard times in business so well done Matt!